Trang Chủ
In the context of the DI Development Strategy to 2025, with a vision to 2030 being implemented, implementing solutions to promote communication of DI policies is an essential task of the Deposit Insurance of Vietnam (DIV).
In recent times, the communication work of the DIV has made positive contributions to raising awareness among the majority of depositors about the core contents of the deposit insurance policy, issues related to depositor rights such as examination and supervision mechanism of the credit institution system, deposit insurance reimbursement process; and new regulations on monetary policy, banking activities related to depositors.
The DIV has identified one of the key public objects for the communication of the deposit insurance policy as credit institutions and credit institution staff - the force that directly approaches depositors has a unique advantage in transmitting information. Through transaction activities, credit institutions can easily share and answer questions from depositors about their rights, including deposit insurance rights. Furthermore, staff of credit institutions have the opportunity to grasp the comments and issues on deposit insurance that depositors are interested in and respond to the DIV, the State Bank of Vietnam (SBV), and local authorities to improve and enhance the effectiveness of the policy.
In practice, credit institutions have played an essential role as a bridge to spread the deposit insurance policy to depositors. Although there are no legal regulations on the responsibility of coordination between insured institutions and the deposit insurance organization in raising awareness of deposit insurance policies, many credit institutions have actively disseminated information about deposit insurance to depositors, reflecting the social responsibility of credit institutions.
Every year, the DIV organizes events to communicate deposit insurance policies at credit institutions - insured institutions; integrates the dissemination of knowledge and legal policies on deposit insurance into the events of the People's Credit Fund Congress and in the in-depth examination of People's Credit Funds, thereby creating conditions for contact, meeting, exchange and recording practical opinions revolving around the issue of protecting depositors' rights from insured institution.
In addition to publicly displaying copies of the Certificate of Participation in Deposit Insurance at all transaction points that accept deposits so that depositors can observe and identify the insured institution, some organizations have proactively integrated information about DI into savings books, deposit certificates and customer communication media such as information handbooks, social networks, websites, etc.
According to the results of a survey of depositors on DI policies conducted by DIV in 2023, the source of information that depositors want to know about DI policies the most is "Introduction by Credit Institution Officers" (26.3%), followed by other information channels such as "Television," "Friends/Acquaintances," "Social Networks". Depositors trust credit institution staff the most (34.1%) when they want to learn about the status of credit institutions.
Notably, in 2024, the success of the Competition to learn about DI was due to the enthusiastic response from 236 insured institutions whose staff participated in the test, with 78,551 entries out of nearly 500,000 entries nationwide. Many insured institutions actively called on their staff and depositors to participate. The insured institutions with the highest number of entries include Viet A Commercial Joint Stock Bank (37,758 entries), Nam A Commercial Joint Stock Bank (12,741 entries), and Vietnam Bank for Agriculture and Rural Development (11,704 entries). The contest is an opportunity for insured institutions to demonstrate their pioneering role in raising staff awareness, spreading the information to the public and community about the DI policy, enhancing reputation, and committing to protecting the rights of depositors.
In addition to the achieved results, the coordination of the dissemination of the deposit insurance policy between the DIV and the insured institutions still has some difficulties and limitations:
The DI law only stipulates that the DIV has the responsibility to disseminate the DI policy but does not stipulate that the insured institutions are responsible for coordinating with the DIV in the dissemination. Currently, the insured institutions participate in disseminating the DI policy mainly voluntarily, without any legal binding. They are also the beneficiaries of the policy and, at the same time, are the direct contact points for transactions and contacts with depositors, which is convenient in disseminating the DI policy.
In Vietnam, issues related to the disclosure and transparency of banking information are regulated in several legal documents, such as the Law on Credit Institutions 2024, Circular No.48/2018/TT-NHNN on savings deposits, and Circular No.49/2018/TT-NHNN on term deposits. The presence of DI policies in banking activities related to deposits is still low, so it has not achieved the expected accessibility for depositors.
In the coming time, to achieve the goal of 45% by 2025 and 55% by 2030 of depositors understanding the core contents of the DI policy according to the goals set out in the Deposit Insurance Development Strategy to 2025, with a vision to 2030, to improve the effectiveness of disseminating the DI policy, especially promoting the role of credit institutions in disseminating the DI policy, we would like to propose some solutions as follows:
First, amend and supplement the DI law to specify the responsibilities of insured institutions to coordinate with the DIV to disseminate the DI policy. Specifically, the insured institutions, in addition to displaying the Certificate of participation in deposit insurance, also need to publicly post information about the DI policy at the transaction counter and are responsible for coordinating the communication of the DI policy with the DIV.
This is also an opportunity for DIV to promote the dissemination of knowledge about DI, orient messages, and provide core communication content to convey to credit institution staff. From there, the staff of credit institutions themselves are the "extended arms" in communication about DI to depositors.
Second, it is proposed to supplement the content on DI information in Article 21, Circular No.48/2018/TT-NHNN on public displaying or Article 6 of Circular No.49/2018/TT-NHNN on term deposit agreements; print and display information about DI on savings cards, banking products, and services or e-banking applications so that depositors can access DI policies more regularly and continuously.
Third, sign memorandums of understanding, cooperation agreements, and strategic communication partnerships with insured institutions to establish long-term cooperation principles, promote mutual understanding and support in communication activities to raise public awareness of the DI Scheme policy, create trust among depositors, and contribute to enhancing the reputation of insured institutions.
Fourth, strengthen coordination with insured institutions to organize competitions, seminars, conferences, and training programs for officers and transaction officers of insured institutions to provide and answer accurate and full information on the DI Scheme policy so that credit institutions can genuinely become effective bridges, effectively spreading the DI Scheme policy to depositors and customers.
Effective communication on DI will contribute to creating a community that understands and shares financial policy information comprehensively, thereby maintaining the stability of the national economic system.
Communication Department
