Trang Chủ
Raise public awareness through the communication of deposit insurance policy
Policy communication is an important solution to bring legal policies into life. In Vietnam, the Prime Minister approved the National Financial Inclusion Strategy to 2025, with orientation to 2030 under Decision No.149/QD-TTg dated January 22, 2020. evident, an important content is to enhance financial literacy for people with the aim of changing awareness, behavior and creating good financial habits in the community. In addition, the deposit insurance policy is an inseparable part of monetary policy and banking activities, and vice versa, developments in banking activities can also affect depositors, leading to impacts on the deposit insurance organization and deposit insurance policy.
People really need to learn about the deposit insurance policy in order to have a deep understanding of the deposit insurance policy contributing to forming the behavior and habits of depositors in response to each piece of information in the financial and banking sector. If the deposit insurance policy is communicated effectively, it will help people have responsibility when choosing and depositing money at public institutions; stay calm and clear-headed at negative information, avoid provocative behaviors that affect banking activities and the economy and social order and safety such as mass withdrawals, invest in black credit, etc.
According to the provisions of the Law on deposit insurance, DIV is responsible for organizing the dissemination of deposit insurance policies and laws, which is one of the fundamental tasks to help protect the legitimate rights and interests of depositors, contributing to maintaining the stability of the credit institution system, ensuring the safe and healthy development of banking activities. On that basis, the dissemination of knowledge about deposit insurance integrated with deposit - banking - financial activities is actively implemented by the DIV in a diverse direction in terms of content and forms, spreading deposit insurance policies widely to public groups of a lot of people.
Specifically, a lot of information about current events in the banking industry, policies related to depositor protection of the State Bank of Vietnam(SBV) as well as issues that need to be oriented and Advise for depositors are posted on the website of the DIV and the quarterly bulletin. In addition, information about deposit insurance activities regularly appears in newspapers and magazines inside and outside the banking industry.
The core content of the deposit insurance policy is also communicated flexibly through national radio and television channels in the form of policy discussions, skits or policy advice.
Besides promoting deposit insurance communication policy through mass media, a lot of events to people's credit funds, commercial banks and microfinance institutions were organized in many localities across the country. At the same time, policy communication was strongly directed towards depositors in rural, remote areas, and those lack information about banking activities through the post office system of VNPOST or through local socio-political organizations such as the Women's Union, Veterans' Association, Farmers ' Association, etc.
Each deposit insurance officer is an "ambassador of trust"
It can be seen that the efforts to innovate in disseminating policies of the DIV have met the information needs of the people, contribute to strengthen people's trust in the deposit insurance policy and the banking system . However, in order for the deposit insurance policy to come into life and DIV to effectively implement the principles and goals of protecting the legitimate rights and interests of depositors, communication activities need to be further promoted. Each officer of the DIV needs to be an "ambassador of trust", a trusted communication officer in the public eyes, and needs to be trained and exercised in the following standards of quality and capacity:
Study and develop solid professional knowledge, have a deep understanding of the core contents of the deposit insurance policy; functions, tasks and roles of the deposit insurance organization; insurance mechanisms and basic rights of depositors on being protected by the deposit insurance policy.
Be aware of the responsibility to spread communication policy to the public, coordinate in professional activities as well as in daily life. Increase communication, exchange, learning of experience and professional knowledge among departments to promote communication ability. Do not consider the task of communicating deposit insurance policy is only for communication departments.
Communication activities among departments and officers need to be accurate, in the right direction and closely coordinated, ensure that communication is organized systematically with clear and unified messages from the headquarters to branches, from communication officers to examination and supervision officers, those who have the opportunity to meet depositors at public institutions.
Communication officers not only have the task of providing clear information but also carry out two-way information, grasp the aspirations and level of public awareness of the deposit insurance policy to contribute to raising awareness , strengthening the trust of depositors in the system of credit institutions, thereby creating consensus, improving the efficiency and effectiveness in implementing the deposit insurance policy.
It is necessary to build the image of DIV officers with a professional working style, a culture of communication, the ability to receive and process information, the ability to persuade and communicate, and a high standard behavioral style in the process of working, coordinate with individuals and outside units, especially with depositors.
Building “bridges” to connect trust in DIV, to encourage and promote the role of each DIV officer as a social insurance policy communication officers, there needs to be synchronous and unified solutions throughout the system, specifically:
Firstly, periodically provide information and communication orientation to cadres in the entire system, determine messages and regularly innovate to suit communication goals in each stage, people's awareness level , and socio-economic development of each locality conditions. Apply 4.0 technology to information sharing, combine both oral information and written documents and materials for cadres to research, study and serve as a basis for transmitting information to depositors.
Secondly, train skills and methods to disseminate policies and laws on social insurance for officials. Capacity building should be carried out based on needs assessment, identification and weaknesses of officials and organizations to supplement and improve. In particular, special attention should be paid to train necessary skills such as presentation, crisis management, public response, communication with the press and depositors, etc.
Thirdly, strengthen the combination of disseminating policies and laws on deposit insurance in the examination of credit institutions; organize meetings and answer questions for credit institutions and beneficiaries of deposit insurance (through direct comparison of depositors that deposit and borrow money at credit institutions when examining credit institutions under the direction of SBV).
Fourthly, organize and guide the application of the "Communication plan for resolving crisis information related to DIV" issued under Decision No.94a/QD-BHTG dated March 30, 2022 of the Board of directors of DIV to communication officers in particular and DIV officers in general. Thereby, helping the officers to be prepared in terms of mindset and mechanism, promptly handling unusual developments such as communication when reimbursement obligations arise, when a credit institution crisis occurs on a small scale and when there is a chain reaction, communication crisis as well as other scenarios that may occur.
Finally, promote internal communication to build the image of DIV officers who not only have a firm grasp of policies, regulations, and expertise... but also clearly understand the policies and directions of the DIV Board of directors, worthy of being "bridges" connecting trust between the deposit insurance with insured institutions and depositors.
Communication department
